Certificate in Marketing

Certificate in Marketing Contact Marketing at Austin Community College

This certificate program is designed to meet the needs of the individuals in the community who desire skills and knowledge in marketing. All of the courses will aid employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associate Degree program if the student at a later time desires to pursue an associate degree.

2011 Marketing Certificate Plan

Marketing Certificate Plan

2011-2012 College Credit Catalog

 Worksheet

Program Course

Course Title

Credit Hours

Date

Grade

College

MRKG 1311

Principles of Marketing

3

 

 

 

MRKG 2333

Principles of Selling

3

 

 

 

COMM 2327

Principles of Advertising

3

 

 

 

MRKG 1302

Principles of Retailing

3

 

 

 

MRKG 1313

Public Relations

3

 

 

 

+ MRKG 2348

Marketing Research and Strategies

3

 

 

 

 

ACC Course Descriptions

MRKG 1311-

Principles of Marketing

(3-3-0)

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

MRKG 2333-

Principles of Selling

(3-3-0)

Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

COMM 2327 –

Principles of Advertising

(3-3-0)

Fundamentals of advertising including marketing theory and strategy, copy writing, design and selection of media. Student Accident Insurance Fee: $1.00. 
Skills: R Course Type: T

MRKG 1302-

Principles of Retailing

(3-3-0)

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

MRKG 1313-

Public Relations (3-3-0)

Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

MRKG 2348-

Marketing Research

and Strategies

(3-3-0)

Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Student Accident Insurance Fee: $1.00. Skills: S Prerequisites: MATH 1332 or MATH 1342. Course Type: W

 

2013 Certificate in Marketing Plan

Marketing Certificate Plan

2012-2013 College Credit Catalog

 Worksheet

Program Course

Course Title

Credit Hours

Date

Grade

College

MRKG 1311Principles of Marketing

3

   
MRKG 2333Principles of Selling

3

   
COMM 2327Principles of Advertising

3

   
MRKG 1302Principles of Retailing

3

   
MRKG 1313Public Relations

3

   
+ MRKG 2348Marketing Research and Strategies

3

   

 

ACC Course Descriptions

MRKG 1311-

Principles of Marketing

(3-3-0)

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

MRKG 2333-

Principles of Selling

(3-3-0)

Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

COMM 2327 –

Principles of Advertising (3-3-0)

Fundamentals of advertising including marketing theory and strategy, copy writing, design and selection of media. Student Accident Insurance Fee: $1.00.
Skills: R Course Type: T

MRKG 1302-

Principles of Retailing (3-3-0)

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

MRKG 1313-

Public Relations (3-3-0)

Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs. Student Accident Insurance Fee: $1.00. Skills: R Course Type: W

MRKG 2348-

Marketing Research

and Strategies

(3-3-0)

Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Student Accident Insurance Fee: $1.00. Skills: S Prerequisites: MATH 1332 or MATH 1342. Course Type: W

 

2010 Certificate in Marketing Plan

DECA winners 2013MARKETING
Certificate

Tech Prep

This certificate program is designed to meet the needs of the individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associate Degree program if the student at a later time desires to pursue an associate degree.

Semester I 

 MRKG1311 Principles of Marketing3
 MRKG2333 Principles of Selling3
#COMM2327 Principles of Advertising3
 MRKG1302 Principles of Retailing3
 MRKG1313 Public Relations3
    Marketing Elective3
     -------
18
    
TOTALS
-------
18

  


MARKETING
Enhanced Skills Certificate

Tech Prep

This certificate program is designed to acknowledge the attainment of advanced skills in Marketing. All courses may be applied towards the Marketing Associate Degree program if the student desires to pursue an associate degree.

Semester I 

 BMGT1347 Retail Buying OR3
 FSHN2303 Fashion Buying 
+MRKG2348 Marketing Research and Strategies3
+MRKG2375 Advanced Advertising Campaigns3
#MRKG1391 Special Topics in Business Marketing and Marketing Management3
     -------
12
    
TOTALS
-------
12

  


FASHION MERCHANDISING
Associate of Applied Science Degree

Tech Prep

The Fashion Merchandising curriculum provides students with an understanding of how the fashion industry operates. It prepares them for a career in buying and selling, entry­level management, display and sales promotion activities.

Semester I 

 ENGL1301 English Composition I3
+   Humanities/Fine Arts3
 BMGT1327 Principles of Management3
 ECON2301 Principles of Macroeconomics3
 COSC1300 Introduction to Computing OR3
 COSC1301 Personal Computing 
 MRKG1311 Principles of Marketing3
     -------
18

Semester II 

 SPCH1315 Public Speaking3
 MRKG2371 Consumer Behavior3
 MRKG1302 Principles of Retailing3
 MRKG2333 Principles of Selling3
 COMM2327 Principles of Advertising3
+   Mathematics13
     -------
18

Semester III 

 FSHD1302 Introduction to Fashion3
 FSHN2320 Visual Merchandising3
 FSHN1301 Textiles3
    Fashion or Marketing Elective3
    Fashion or Marketing Elective3
     -------
15

Semester IV 

 FSHN2303 Fashion Buying OR3
 BMGT1347 Retail Buying 
    Fashion or Marketing Elective3
    Unrestricted Elective3
+#FSHN2388 Internship -- Fashion Merchandising3
     -------
12
    
TOTALS
-------
63

1 Select from the following: MATH 1342, MATH 1324, MATH elective.