2012 AAS Marketing Degree Plan

2012 Marketing Degree Plan 

Associate of Applied Science Degree – ACC Tech

This is a two-year course of study that will provide detail knowledge and skills in the various functions of marketing and marketing management. The skills and knowledge will prepare the student to enter the work force and have the competencies and obtain mastery in the field of marketing. Course work includes both general marketing courses to establish a foundation of study and specialized courses that will allow the student to meet their individual career objectives. A graduate of this 2-year program has the option of continuing his or her education and pursuing a 4-year non-traditional occupational education degree (Bachelors of Applied Arts & Science) offered by a number of state universities.

It is strongly recommended that you contact ACC counselors and/or colleges or universities you may wish to transfer ACC courses to prior to taking these courses. Final approval of the degree plan for graduation is provided by the Admissions Office. Application for graduation must be on file n the Admissions Office before the published deadline of the student’s final semester. The ACC Catalog contains important information about graduation.

2012 AAS Marketing Degree Plan

Semester I Course Description

Credit Hours

ENGL 1301 English Composition I

3

BMGT 1327 Principles of Management

3

ECON 2301 Principles of Macroeconomics

3

COSC 1301 Introduction to Computing

3

MRKG 1311 Principles of Marketing

3

+ Elective Humanities/Visual & Performing Arts1

3

TOTAL Semester I

18

Semester II
SPCH 1315 Public Speaking

3

MRKG 2371 Consumer Behavior

3

MRKG 1302 Principles of Retailing

3

MRKG 2333 Principles of Selling

3

ACCT 2301 Principles of Accounting I

3

+ Elective Financial Mathematics1

3

TOTAL Semester II

18

Semester III
COMM 2327 Principles of Advertising

3

ECON 2302 Principles of Microeconomics

3

BUSG 1304 Intro to Financial Advising – Personal Finance

3

MRKG 1313 Public Relations

3

+ ACCT 2302 Principles of Accounting II- Managerial

3

TOTAL Semester III

15

Semester IV
BUSG 1303 Principles of Finance

3

Elective2 Marketing Elective

3

Elective2 Marketing Elective

3

+# MRKG 2388 Internship- Marketing/Marketing Management, General Marketing OR MRKG 2348 (below)

3

+# MRKG 2348 Marketing Research and Strategies

3

TOTAL Semester IV

TOTAL CREDIT HOURS

12

63

+Prerequisites: See Course Descriptions
  #Capstone course
  1Select from the appropriate section of the General Education Course List.
  2Choose from MRKG 2312, IBUS 1354, or MRKG 2349 for the Marketing elective. A different course may be chosen for one or more of the electives with Department Chair approval.
  3Internships are expected to deal with several aspects of the job. Marketing students must have a prerequisite of 9 hours of Marketing. All student projects will be approved by the Department Chair of Marketing as well as the instructor of the course. MRKG 2348 is not offered every semester. Students may take BMGT 2388 with permission of the Department Chair.